(Chicago, IL) - Basecamp is rebranding as "Bonfire" following a tumultuous few weeks for the company. CEO Jason Fried recently outlined a new policy and company philosophy in a much-discussed blog post that banned “societal and political discussions” within the company.
Amidst the drama, it appears Basecamp has also decided to rebrand itself as "Bonfire". David Heinemeier Hansson, known colloquially as "DHH", released a brief statement:
"It is what it is."
The reasons for the rebranding were unclear, although it may be connected to recent staffing changes at the company